The 10 Best Social Media Predictions for 2014

Standard
Übersicht der Marketing-Instrumente

Übersicht der Marketing-Instrumente (Photo credit: Wikipedia)

English: A business ideally is continually see...

English: A business ideally is continually seeking feedback from customers: are the products helpful? are their needs being met? Constructive criticism helps marketers make adjustments to their products and services to adapt to the changing needs of their customers. Source of diagram: here (see public domain declaration at top). Questions: write me at my Wikipedia talk page or email me at thomaswrightsulcer@yahoo.com (Photo credit: Wikipedia)

English: A business ideally is continually see...

English: A business ideally is continually seeking feedback from customers: are the products helpful? are their needs being met? Constructive criticism helps marketers adjust offerings to meet customer needs. Source of diagram: here (see public domain declaration at top). Questions: write me at my Wikipedia talk page (Photo credit: Wikipedia)

817

In my years in marketing and media relations, I’ve learned there is one constant: change. If you can’t embrace it, you will wither on the vine. Peeirng into the crystal ball of 2014, I found some excellent prognostication from people that know much more than I do on what’s next in social media marketing. Here are the ten best I’ve found so far.

1. More real-time marketing. From John Kultgen on PR Daily. When the Oreo Super Bowl ad went viral, the wheels were turning in marketers’ heads everywhere.  Kultgen says, “The brand set a new standard for extremely timely and relevant content. Sporting events, awards shows, and season finales became the source of inspiration for many brand’s posts throughout the year.”  Real-time marketers will help fans engage in an experience. Savvy brands will learn how to do it well, not a la Kenneth Cole.

crystal ball

2. Whether your real time is faster than my real time will no longer be the problem. From Marketing Profs. “Marketers will begin taking advantage of new capabilities that enable them to act on insights in the very moment they need to act. Speed of delivery will no longer be the problem. The real opportunity is whether an experience can be delivered when it counts for the business—and when it matters most for the consumer.”

3. Word-of-mouth marketing will take off. From Jason Falls on Social Media Explorer. Falls say that consumers will continue their migration away from sponsored messages and banner ads. “We don’t want the blinking lights of Times Square. We’d rather have the relative peacefulness of a stroll around Greenwich Village.”  Falls says marketers are going to have to migrate to Snapchat, Path, Vine, and any other network that connects people but doesn’t have an established business model. But beware, “you’ll only be there for a year or two before the ads emerge and consumers migrate again.”

4. User-generated content will be the hot content commodityFrom Marketing Profs. What many already know, most will start taking advantage of: user-generated content creates loyalty, puts the fan/customer in the driver’s seat, and generates sales. Every fan wears a marketing hat. Rick Mulready dubbed this “embracing fandom” on Entrepreneur.

5. Short form content will dominate. From Julie Fleischer, Director of Media & Consumer Engagement at Kraft (via Content Marketing Institute).  Fleischer predicts that short form sound, sight, and motion will deliver greater viewership and higher engagement than long-form. She predicts, “ brands will compete over who can tell the shortest stories with the biggest impact.” Consumers will be the winners.

6. Niche interest networks will increase in prominence and usage. From Adam Vincenzini on PR Daily. Even though they will never significantly make a dent in the market share of the big channels, they will get more attention in 2014 as marketers who want to stay fresh look to engage the crowd that embraces innovation and change. It’s all about learning to ride the wave.

7. More visual, less text. From Jessica Smith on Social ‘N Sports. Smith cites how images have changed the way we digest social: “photo albums, pictures, and video get 180, 120, and 100 percent more engagement respectively (Facebook).”  We’ll have to push ourselves to keep up with all the channel settings that will enhance visuals for maximum engagement. Note recent Twitter changes.

8. Erasable media. From Dave Kerpen on Inc. Kerpen predicts our desire for the ephemeral will give rise to new channels and move current mainstream social media networks to adopt a disappearing content function. Kerpen attributes this to our increasing desire to personally share with one another. “This means that you’ll have to be prepared to have the results of your hard work in content marketing literally vanish.”

9. Social listening will become a requirement, not an option. From Pam Moore on Marketing Nutz. Moore says, “Brands of all sizes will start to understand that they must invest in social listening strategies, tactics and technologies to truly understand, inspire and connect with their audiences. Managing and protecting brand reputation must start from the inside out.” Preachin’ to the choir.

10. Investment in social media will become a necessity, not a luxury. From Jayson DeMers on Forbes.  As demand for good content and measurable results increase, brands will move from spreading social media duties across existing positions to hiring social media managers, according to DeMers. The era of assigning social media duties to a “tech-savvy, passionate” staff members is over. When companies need outside help, they will be looking for agencies that know social media business, not just social media tools.

There you have it. What’s your best guess at 2014? The comments are yours.

The Benefits of Quality Content and Genuine Social Engagement

Standard

The Benefits of Quality Content and Genuine Social Engagement

ImageWith every algorithm update, Google is making SEO more and more complex. The company has expressed its desire to improve the quality of their search results, filtering out spammers and content of lower relevance — but how that ‘relevance’ is determined is becoming increasingly difficult to understand to a definitive degree. The elements that are regularly highlighted by Google are ‘quality content’ and ‘genuine engagement’.

The issue with quality content is that it’s less scientific. Less certainty in the process means more research, more work and, ultimately, more investment to ensure best results for your online presence. This can be a frightening prospect for companies — you can’t just go to Google Adwords and ensure all the relevant search terms are included on your webpage, you need people to be actually reading your content to up that relevance rating. Real people and real engagement.

The one metric that is totally clear is the need for social engagement. How many ‘Likes’, ‘re-Tweets’, webpage links — these elements are being weighted more heavily by search engines. The social media aspect, which used to only form a part of the SEO puzzle, is becoming more influential. The idealistic result of this is that users get a better quality experience all round, but the underlying motivator is that, over time, organic results will be diluted to the point that brands will have to pay to get best ROI. The only way to combat this is to create great, sharable, engaging content and become an active participant on social platforms. But what’s the best way do you do it? How do you know that the content you’re investing in will give your company the best results? Here are a couple of points to keep in mind:

  1. Quality content is what your clients want to read, not what you want to tell them. You can’t just load up your company website with a heap of updates on what the company’s doing, how you’re helping clients, etc. These are all sales pitches and, in the majority, these won’t be widely read. You’re caught up in the corporate culture and the internal wins and losses, so the temptation is to write about them, show the people how good the company is, sell them on that culture that you, yourself are invested in, but you need to take a step back and think about what the clients want to know. What are the articles you’re reading each day? What is of interest to you, as an industry expert? What are the things clients need your services for? If you are not an industry expert, not following all the relevant influencers in your field, then you need to be and you need to be viewing their insights from the client’s point of view. Inform clients of industry trends and updates, write about positive stories in which your brand has had an influence, but always be wary of the sales angle. Social media is about building relationships, rather than booking sales. The more you’re able to establish the first, the easier the second will become.
  2. Content that gets highly shared is content with heart. Real stories, real storytelling, actually getting to the humanity of something, rather than corporate messaging. All businesses affect the lives of real people, many in very positive ways, and these stories are gold. They are not only great to tell, but they show the genuine passion of your brand. If you can express that passion in an engaging way, you can create strong, shareable stories that will help expand the reach of your business, which has benefits across all aspects. Take time to think about different angles to your corporate stories, try and find the heart and humanity in what you do as a company and where your brand is able to help. And again, make it story first, corporate messaging second. You don’t need to sell to your clients straight up, you’re working to establish a connection, to communicate on a deeper level.
  3. Take time to engage in your online community. It’s one thing to use Twitter to respond to client concerns and queries, but you shouldn’t stop there. Look to have a presence on all social media platforms and in their respective communities, become part of them, participate where you can. You’ll often see a company representative drop into a conversation on Twitter or Facebook with no real introduction, saying ‘give me a call at *** and we can help you out’. This is not real engagement. You’re likely to build better customer relationships if you talk to people on a human level, offer advice and links to online articles (not necessarily your own company content) and show them that you’re the expert in your field. The opportunity to convert these contacts into clients will come, you don’t need to rush it. By being present and being a trusted part of the conversation, you will establish better relationships for ongoing business. And be honest and positive, at all times. Going online and trashing your opposition, using a half-truth to initiate a business conversation — these tactics do not benefit the establishment of ongoing partnerships.

As with anything, the approach you take will vary dependent on the industry, but the way to solidify your online presence, making your company more resilient to SEO algorithmic changes and enabling you to make best use of social media, is through the creation of engaging content and the establishment of trusted networks. It takes time and investment, but it will pay off, over and over again.

Ten Best Social Media Predictions for 2014

Standard
English: Overview of green marketing activities

English: Overview of green marketing activities (Photo credit: Wikipedia)

The Marketing Metrics Continuum provides a fra...

The Marketing Metrics Continuum provides a framework for how to categorize metrics from the tactical to strategic. (Photo credit: Wikipedia)

English: A business ideally is continually see...

English: A business ideally is continually seeking feedback from customers: are the products helpful? are their needs being met? Constructive criticism helps marketers adjust offerings to meet customer needs. Source of diagram: here (see public domain declaration at top). Questions: write me at my Wikipedia talk page (Photo credit: Wikipedia)

English: American marketing and social media g...

English: American marketing and social media guru, Stephen Monaco (Photo credit: Wikipedia)

The 10 Best Social Media Predictions for 2014

31
357
128
516

In my years in marketing and media relations, I’ve learned there is one constant: change. If you can’t embrace it, you will wither on the vine. Peeirng into the crystal ball of 2014, I found some excellent prognostication from people that know much more than I do on what’s next in social media marketing. Here are the ten best I’ve found so far.

1. More real-time marketing. From John Kultgen on PR Daily. When the Oreo Super Bowl ad went viral, the wheels were turning in marketers’ heads everywhere.  Kultgen says, “The brand set a new standard for extremely timely and relevant content. Sporting events, awards shows, and season finales became the source of inspiration for many brand’s posts throughout the year.”  Real-time marketers will help fans engage in an experience. Savvy brands will learn how to do it well, not a la Kenneth Cole.

crystal ball

2. Whether your real time is faster than my real time will no longer be the problem. From Marketing Profs. “Marketers will begin taking advantage of new capabilities that enable them to act on insights in the very moment they need to act. Speed of delivery will no longer be the problem. The real opportunity is whether an experience can be delivered when it counts for the business—and when it matters most for the consumer.”

3. Word-of-mouth marketing will take off. From Jason Falls on Social Media Explorer. Falls say that consumers will continue their migration away from sponsored messages and banner ads. “We don’t want the blinking lights of Times Square. We’d rather have the relative peacefulness of a stroll around Greenwich Village.”  Falls says marketers are going to have to migrate to Snapchat, Path, Vine, and any other network that connects people but doesn’t have an established business model. But beware, “you’ll only be there for a year or two before the ads emerge and consumers migrate again.”

4. User-generated content will be the hot content commodityFrom Marketing Profs. What many already know, most will start taking advantage of: user-generated content creates loyalty, puts the fan/customer in the driver’s seat, and generates sales. Every fan wears a marketing hat. Rick Mulready dubbed this “embracing fandom” on Entrepreneur.

5. Short form content will dominate. From Julie Fleischer, Director of Media & Consumer Engagement at Kraft (via Content Marketing Institute).  Fleischer predicts that short form sound, sight, and motion will deliver greater viewership and higher engagement than long-form. She predicts, “ brands will compete over who can tell the shortest stories with the biggest impact.” Consumers will be the winners.

6. Niche interest networks will increase in prominence and usage. From Adam Vincenzini on PR Daily. Even though they will never significantly make a dent in the market share of the big channels, they will get more attention in 2014 as marketers who want to stay fresh look to engage the crowd that embraces innovation and change. It’s all about learning to ride the wave.

7. More visual, less text. From Jessica Smith on Social ‘N Sports. Smith cites how images have changed the way we digest social: “photo albums, pictures, and video get 180, 120, and 100 percent more engagement respectively (Facebook).”  We’ll have to push ourselves to keep up with all the channel settings that will enhance visuals for maximum engagement. Note recent Twitter changes.

8. Erasable media. From Dave Kerpen on Inc. Kerpen predicts our desire for the ephemeral will give rise to new channels and move current mainstream social media networks to adopt a disappearing content function. Kerpen attributes this to our increasing desire to personally share with one another. “This means that you’ll have to be prepared to have the results of your hard work in content marketing literally vanish.”

9. Social listening will become a requirement, not an option. From Pam Moore on Marketing Nutz. Moore says, “Brands of all sizes will start to understand that they must invest in social listening strategies, tactics and technologies to truly understand, inspire and connect with their audiences. Managing and protecting brand reputation must start from the inside out.” Preachin’ to the choir.

10. Investment in social media will become a necessity, not a luxury. From Jayson DeMers on Forbes.  As demand for good content and measurable results increase, brands will move from spreading social media duties across existing positions to hiring social media managers, according to DeMers. The era of assigning social media duties to a “tech-savvy, passionate” staff members is over. When companies need outside help, they will be looking for agencies that know social media business, not just social media tools.

2014 Social Media Tricks, Tools & Trends

Standard
all marketers are digital, all marketers are s...

all marketers are digital, all marketers are social (Photo credit: gregverdino)

English: Social Media Team logo

English: Social Media Team logo (Photo credit: Wikipedia)

English: Infographic on how Social Media are b...

English: Infographic on how Social Media are being used, and how everything is changed by them. (Photo credit: Wikipedia)

Boston Celtics

Boston Celtics (Photo credit: Keith Allison)

Image representing RebelMouse as depicted in C...

Image by None via CrunchBase

Image representing BuzzStream as depicted in C...

Image by None via CrunchBase

Image representing Clickz as depicted in Crunc...

Image by None via CrunchBase

2014 Social Media Tricks, Tools & Trends

•Join us in New York for ClickZ Live: the global conference series designed by Digital Marketers, for Digital Marketers.

When it comes to covering the news, getting the visual word out, and capturing the ROI moment, social media proved itself as an influencer in paid, earned, owned, and even traditional media.

NBC’s “Today” show joined the social love club with a rebranding and reinventing this year unveiling the #orangeroom. Headed by celebrity host @CarsonDaily, the #orangeroom is a social newsroom within a traditional newsroom, it’s not only part of the physical set of the NBC morning talk show pimped out with everything from sliding high definition monitors with visual social slices of news, but it also increases the reach, power, and influence.

The Social Newsroom

As brands set the social media stage for 2014, social newsrooms are proving to be a critical tool that serve as the hub that merges traditional, digital, social and mobile news.

RebelMouse made significant strides this year and now offers small brands, domains, enterprises, and publishers a way to unleash content in a visual, social and mobile way. Founded by the former CTO of the Huffington Post Paul Berry, RebelMouse powers up a brand’s social newsrooms by curating, populating, and publishing real time news.

Brands as Publishers

The concept of brands acting as publishers becomes more of a survival tactic than a novelty in 2014. Content continues to be king, but the stakes are higher and the bar is raised for quality content.

Resources such as TekGroup and Pressfeed offer companies a content publishing solution to give brands a way to easily incorporate online newsrooms as part of a content strategy that hits all the 2014 marks of newsworthy, social, mobile, and visual.

Other bookmark and spin-worthy finds that blend the best of SEO, social media and public relations in 2014 include relationship and influence builder BuzzStream and Inkybee, a blogger outreach and relationship enhancing tool for communications and SEO pros, alike.

Fans Like Brands on Mobile

Home Court Advantage

No doubt, the mobile movement is here and it’s taking up permanent residence in the marketing department. That’s why brands like the Boston Celtics made it a priority to launch the first official mobile show by an NBA team called “Home Court Advantage”, giving fans mobile access to exclusive and unique content before each game.

More Social Media Tools and Platforms for 2014 from the Experts

Social Media ExpertsRebecca Murtagh, author of “Million Dollar Websites: Build a Better Website Using Best Practices of the Web Elite”, said Hootsuite is one of her favorite social media platforms heading into 2014. Why?

“It allows marketers to easily and collaboratively drive traffic from social networks back to owned media such as the company website or blog; a best practice in getting the ROI out of social,” Murtagh said.

TheSelfie by GabbaGoods is the trending new social media tool heading into 2014 for Sarah Evans Digital Media Correspondent and creator of #journchat the first TwitterChat. It doubles as an iPhone accessory and social media conversation piece this season. She put it to Social PR work as a visual, mobile, social way to promote a public relations media tour.

“#TheSelfie was the inspiration for my recent #NYCselfietour with my client’s team,” said Evans. It worked as a means to document the tour in a fun and interactive #selfie kind of way.

TheSelfie

Certainly one to watch in 2014 is Majestic SEO Search Explorer tool and backlink analysis toolset, according to Mel Carson, founder of Delightful Communications and co-author of “Pioneers of Digital”.

“I’m very proud to be their U.S. Ambassador and have helped them start getting into the digital PR space by showing how Majestic can be used for influencer discovery, building media lists and measuring the impact of PR campaigns,” Carson said.

If Kristi Kellogg, content associate with Bruce Clay Inc., had to choose the ultimate social media app heading into 2014, it would be Tweepi, a suite of Twitter account management tools that allow you to easily identify who’s following you. Other runners up include: TweetDeck as a dashboard; Pixlr for photo editing; Bitly for shortening URLs; and Klout for social authority measurement.

“I will continue to use all of these in 2014,” Kellogg said.

Considering all the stats pointing to video in 2014, Sarah Van Elzen, director of social media at Hanson Dodge Creative, said her 2014 social media must-have list includes any platform/app that showcases video (Vine, Instagram Video, or Snapchat video).

“Creating short, educational videos or brief, engaging videos requires creative talent and strategy,” Van Elzen said. These platforms tell stories better than a press release and encourage virality and sharing.

Facebook and CRM Connect!

Dennis Yu, BlitzMetrics CEO, likes Facebook’s custom audiences as we head into 2014.

“It is a good thing that CRM and social are finally able to talk to each other and in 2014 brand should be taking advantage of this powerhouse way to email marketing with social,” Yu said.

Social Media Plugin Favorites for 2014 Hit List

WpLeadMagnet.com is a favorite of Neil Patel co-founder of Crazy Egg, Hello Bar, and KISSmetrics, because it lets you block your content and requires people to share it before they can read it.

Another favorite of Patel’s: Flare by Digital Telepathy “as it is pretty social sharing icons, unlike all of the ugly ones out there.”

Last but not least is Buffer, “because it helps you increase the chances that you’ll get more traffic from the social web,” he said.

Aaron Agius, general manager for Louder Online, agreed that wpleadmagnet.com is one of the top social sharing plugins for 2014 because “the content locker is a great way to seed the content out socially to a wide audience.”

Agius said he also loves Digg Digg (created by the Buffer team) because of the options available for the different social networks that content can be automatically shared to. He is also a big fan of Buffer, the scheduling options (being able to send messages out when your target audience is actually online and most active) and sheer number of social profiles you can connect through their app are simply awesome.

“The Buffer team is kicking massive goals online and it is for good reason. The app is amazing and used by some of the most famous Internet entrepreneurs, including Tim Ferriss,” Agius said.

When it comes getting the party started in the comments section of a blog, it’s Livefyre, said Gini Dietrich, CEO of Arment Dietrich.

“I don’t know why blogs use any other commenting platform. It is the best out there,” Dietrich said.

What’s OUT

Data is in, but it’s the right data that really matters! Low level reporting and insights are OUT. Social media plans and analytics that show business value are IN.

“Clients don’t want to see a ticker of how big their communities have grown; they need to understand the fundamental value that social media can bring,” said Van Elzen. “This means setting a baseline with clients upfront and developing strategies that speak to the company’s bottom line. It’s no longer just about having a presence with consistent posts and tweets.”

Another 2013 fizzle was the infamous “(not provided)”, the Google bomb that dropped the collective jaws of online marketers. Google taking away keyword and referral source data was the big fizzle, Yu said.

The Free Ride is Over, Social Paid is Here!

“Organic social media efforts are still in, but it looks as though social advertising will gain more traction as the ROI driver in 2014. In fact, reports recently came out that suggest it will be harder to succeed in Facebook unless you pay to play,” said Jessica Lee, founder of bizbuzzcontent.

“As Facebook continues to monetize its social platform, brands are going to have to decide if the paid model is worth the effort,” Lee said. “My guess is that Facebook is so engrained in the marketing psyche, that brands will continue to focus efforts there no matter what the cost. And this is likely true across the board with all the major social networks. Social advertising is evolving to become a standard in social engagement, even at Google+.”

Pinterest Not a Score for Everyone in 2013!

The Boston Celtics gave Pinterest a try to help the team move merchandise in 2012-13, but it didn’t prove to be effective, according to Peter Stringer, senior director of digital media.

“We don’t have the manpower to spend time and energy on platforms that don’t produce results for us,” he said. “While Pinterest may be really effective for other brands, for us it never really moved the needle. So we won’t spend much time at all with it this season.”

Summary

What’s your social media favorite for 2014? Sharing might be IN, but the stakes are higher, measures are closer, values are clearer and paying to play is part of the game.


ClickZ Live New YorkSee what’s on the Agenda!
Mar 31 – Apr 3 – ClickZ Live is a brand new global conference series kicking off in New York City. Learn how to improve customer engagement and attain maximum ROI, and gain invaluable digital marketing and advertising take-aways. Find out more ››
*Super Saver Rates expire Jan 24.

Commenting policyAdd a Comment

You must be logged in to comment
Post
3 Comments
Tweets
Discussion Highlights
sophie_tran
Great list of top-notch tools for Social media marketing and management. I currently use quite a few including Buffer (my fave so far). I have also used RebelMouse for live events. Recently started using G+ and Livefyre and I’m very impressed and can’t wait to try Digg Digg. Bookmarking all of these tools now to check out later!

12 Hours Ago
· Reply
NickStamoulis
“My guess is that Facebook is so engrained in the marketing psyche, that brands will continue to focus efforts there no matter what the cost.”I think that’s a fair guess. But I also think marketers will look to more heavily invest in other social networks as well. It’s dangerous to put all your eggs in one basket and risk your whole social media budget on one network.

JessicaLee and lisabuyer like this.

14 Hours Ago
· Reply
lisabuyer
I totally agree! But Facebook is the dominating social force right now, even though it was less expensive to dominate and get ROI a year ago. Too many brands played the “wait and see” game. Now they are paying to catch up – big time.
JessicaLee likes this.

13 Hours Ago
· Reply

10 surprising social media statistics that might make you rethink your social strategy

Standard
This UML diagram describes the domain of Linke...

This UML diagram describes the domain of LinkedIn social networking system. (Photo credit: Wikipedia)

English: Infographic on how Social Media are b...

English: Infographic on how Social Media are being used, and how everything is changed by them. (Photo credit: Wikipedia)

Facebook logo Español: Logotipo de Facebook Fr...

Facebook logo Español: Logotipo de Facebook Français : Logo de Facebook Tiếng Việt: Logo Facebook (Photo credit: Wikipedia)

HubSpot Leads Automatically Get Social Media I...

HubSpot Leads Automatically Get Social Media Info and Photo Added to Them (Photo credit: HubSpot)

Social Media Outposts

Social Media Outposts (Photo credit: the tartanpodcast)

Image representing Twitter as depicted in Crun...

Image via CrunchBase

Image representing YouTube as depicted in Crun...

Image via CrunchBase

10 surprising social media statistics that might make you rethink your social strategy

 
 

Pic 1

Social media is changing faster than ever, as if that wasn’t something everyone already knew!

If you’re managing social media for your business, it might be useful to know about some of the most surprising social media statistics this year. Here are ten that might make you rethink the way you’re approaching social media.

1. The fastest growing demographic on Twitter is the 55–64 year age bracket.

  • This demographic has grown 79% since 2012.
  • The 45–54 year age bracket is the fastest growing demographic on both Facebook and Google+.
  • For Facebook, this group has jumped 46%.
  • For Google+, 56%.

Those are impressive numbers against the prevailing idea that social media is ‘just for teenagers.’ It certainly points to the importance of having a solid social media strategy if these age brackets fit into your target demographic.

Rethink it: Keep older users in mind when using social media, particularly on these three platforms. Our age makes a difference to our taste and interests, so if you’re focusing on younger users with the content you post, you could be missing an important demographic.

2. 189 million of Facebook’s users are ‘mobile only’

Not only does Facebook have millions of users who don’t access it from a desktop or laptop, butmobile use generates 30% of Facebook’s ad revenue as well. This is a 7% increase from the end of 2012 already.

Pic 2

Rethink it: There are probably more users accessing Facebook from mobile devices than you thought. It’s worth considering how your content displays on mobile devices and smaller screens before posting it, particularly if your target market is full of mobile users. Of course, make sure to make sharing to social media from mobile more straight forward.

3. YouTube reaches more U.S. adults aged 18–34 than any cable network

Did you think TV was the best way to reach the masses? Well if you’re after 18–34 year olds in the U.S., you’ll have more luck reaching them through YouTube. Of course, one video won’t necessarily reach more viewers than a cable network could, but utilizing a platform with such a wide user base makes a lot of sense.

Rethink it: If you’ve been putting off adding video to your strategy, now’s the time to give it a go. You could start small with simple five minutes videos explaining what your company does or introducing your team.

4. Every second 2 new members join LinkedIn

LinkedIn, the social network for professionals, continues to grow every second. From groups to blogs to job listings, this platform is a rich source of information and conversation for professionals who want to connect to others in their industry.

Rethink it: LinkedIn is definitely worth paying attention to. In particular, this is a place where you may want to focus more on new users. Making your group or community a great source of information and a newbie-friendly space can help you to make the most out of the growing userbase.

Make sure you share consistently to your LinkedIn company page and profile by for example scheduling your posts.

Pic 3

5. Social Media has overtaken porn as the #1 activity on the Web

We all knew social media was popular, but this popular? Apparently it’s the most common thing we do online. So next time you find yourself watching Kitten vs. Watermelon videos on Facebook, you can at least console yourself with the fact that the majority of people online right now are doing something similar.

Social media carries more weight than ever. It’s clearly not a fad, or a phase. It continues to grow as a habit, and new platforms continue to appear and develop.

Rethink it: Putting time and effort into your social media strategy clearly makes sense in light of these stats. If you weren’t already serious about social media, you might want to give it a bit more of your time now.

6. LinkedIn has a lower percentage of active users than Pinterest, Google+, Twitter and Facebook

Although LinkedIn is gathering new users at a fast rate, the number of active users is lower than most of the biggest social networks around. So more people are signing up, but they’re not participating. This means you’re probably not going to have as good a response with participatory content on LinkedIn, like contests or polls, as you might on Facebook or Twitter.

Rethink it: If you’re hoping to get people involved, think about which platforms are best for that. Looking at the latest Twitter statistics and Facebook statistics, these platforms might be a better place for your contest or survey, while passive content like blog posts or slide decks might be just right for your LinkedIn audience.

7. 93% of marketers use social media for business

Only 7% of marketers say they don’t use social media for their business. That means there are lots of people out there getting involved and managing a social media strategy. It’s becoming more common to include social media as part of an overall marketing budget or strategy, as opposed to when it was the outlier that no one wanted to spend time or money on.

Rethink it: If you’re struggling to make your strategy work, or you just want some advice, you don’t have to go it alone. If 93% of marketers are using social media for business, you can probably find someone to give you a hand. Plus, there are lots of blogs, videos and slide decks around to help you out. Be sure to find the right social media management tool for you to stay on top of everything.

8. 25% of smartphone owners ages 18–44 say they can’t recall the last time their smartphone wasn’t next to them

Pic 4

It’s pretty clear that mobile is a growing space that we need to pay attention to. And we’ve all heard the cliché of smartphone owners who don’t want to let go of their phones, even for five minutes. Well, apparently that’s not too far from the truth. If 25% of people aged 18–44 can’t remember not having their phone with them, there are probably very few times when they’re not connected to the web in some way.

Rethink it: While you can reach people almost anytime, since they have their smartphones with them almost always, this also means you can interrupt pretty much any part of their lives. Don’t forget that having a phone in your pocket all the time isn’t the same as being available all the time.

9. Even though 62% of marketers blog or plan to blog in 2013, only 9% of US marketing companies employ a full-time blogger

Blogging is clearly a big focus for marketers who want to take advantage of social media and content marketing. This is great, because blogging for your business has lots of advantages: you can control your company blog, you can set the tone and use it to market your product, share company news or provide interesting information for your customers. With only 9% of marketing companies hiring bloggers full-time, however, the pressure to produce high-quality content consistently will be a lot higher.

What a lot of people struggle here is how to write the best headlines for your articles, when the best time is to publish posts and lots of other blogging questions that arise when people are starting out.

(Of course, not all marketers work at marketing companies, but the stats are still interesting—how many companies in any industry can afford to hire—or already have—a full-time blogger?)

Rethink it: If you don’t have (or can’t afford) a full-time blogger for your business, be aware that having a content strategy that requires consistently posting on your blog will mean a lot of work for your marketing team and/or other team members in your company to keep up that volume. This can work, it’s just important to realize how big a task it is to run with a full-time content strategy without a full-time content creator.

10. 25% of Facebook users don’t bother with privacy settings

We’ve seen a lot of news about social media companies and privacy. Facebook itself has been in the news several times over privacy issues, Instagram users recently got in a kerfuffle over changing their terms of service, and the recent NSA news has seen people become more conscious of their privacy online.

But despite these high-profile cases of security-conscious users pushing back against social networks and web services, Velocity Digital reports that 25% of Facebook users don’t even look at their privacy settings.

Pic 5

Rethink it: Assuming that all of your customers are thinking along the same lines could be a big mistake. Especially if you’re basing that on what you’ve heard or read in the tech news. Remember that your customers might have very different priorities than what you expect.

Your social media strategy really comes down to what your goals are, and who your target customers are, but it doesn’t hurt to pay attention to the trends happening across the web. Hopefully, these stats will help you to identify trends that will affect your strategy and adjust accordingly.

Follow Us!

Follow Us! E-mailFollow Us! LinkedInFollow Us! FacebookFollow Us! TwitterFollow Us! Google+Follow Us! MeetupFollow Us! Pinterest

Keep me posted

Name Email

This entry was posted in Market Strategy. Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *

Name *

Email *

Website

Comment

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

7 Tips For Integrating Social Media With Your Email Marketing

Standard
Social Media Camp - NYC - 2011

Social Media Camp – NYC – 2011 (Photo credit: deanmeyersnet)

English: Data from April 2011 Editor Survey th...

English: Data from April 2011 Editor Survey that lists Social Media activities (Photo credit: Wikipedia)

Renault Ares 836 RZ

Renault Ares 836 RZ (Photo credit: Wikipedia)

Social Media Cafe

Social Media Cafe (Photo credit: Cristiano Betta)

HubSpot Leads Automatically Get Social Media I...

HubSpot Leads Automatically Get Social Media Info and Photo Added to Them (Photo credit: HubSpot)

Social Media Outposts

Social Media Outposts (Photo credit: the tartanpodcast)

7 Tips For Integrating Social Media With Your Email Marketing

December 14, 2013 by  Leave a Comment
inShare10

Email

When considering social strategies people often think about integration with websites and other media, but integration with email is just as important.

Here’s 7 tips to help you integrate social media with your email marketing:

  1. Send a dedicated social email to existing customers – Many brands already have minor visibility for social channels in emails, perhaps some share buttons under email content or all of their social logos at the top or bottom of an email. To really focus your customers response on social, try sending out an email that just directs people to a single social presence. To target further, make sure you send people to the social presence that’s most relevant to them. Send business customers to your LinkedIn page and your younger customers to Facebook or Instagram, that way you’ll continue to communicate with them on the most relevant platform.
  2. Email capture on social – You’ll often find that your customer database and your followers on social sites have significant overlap, but there will always be people who follow you on social sites that you don’t have in your database, especially valuable prospects who may not yet be customers. Engage them on social media in a way that encourages them to provide you with their email address. Competitions, surveys, free ebooks or other types of free content often work well. Using these tactics to acquire a following can lead to an unengaged and unresponsive following that’s not brand loyal, however these people are already following your brand on social and you’re simply adding another communication channel for them.
  3. Use the data – Now that you’ve got an email database and email addresses for those who follow you on social media you can start to look at the data. How many people overlap? How many are customers? How often do social followers buy our products compared to those who have signed up to our email database?  What percentage of Facebook fans are customers compared to Twitter followers? Asking these questions and finding the answers in the data will help you better understand your customers and prospects and inform future marketing campaigns.
  4. Make it easy for people to share – The fewer barriers for sharing content that customers have to overcome, the more they’ll share. Make sure that social icons are clearly visable around content that you want them to share. Don’t overwhelm people with Twitter, Facebook, LinkedIn, Pinterest, Bebo, Myspace and every other social site under the sun – focus on what’s best for your customers and serve that dynamically in emails if you have the option.
  5. Use social to access networks – One of your most powerful customer acquisition tools is your current customers. People who already buy and love your brand would be happy to share it with their closest 400 friends and family on Facebook, if only you made it easy for them. Pick a segment of your customers who are really engaged with a certain product and incentivise them to share it on social media. People who buy your products are highly likely to know similar people who are right in your target market. Utilise their network.
  6. Don’t duplicate content – You should be using your social presence and email databases for different types of communications. Email can be very specific and targeted, and almost a one-to-one conversation. Social should be used for broader engagement of your demographic on that site.
  7. Repurpose content – While it’s not okay to simply duplicate, it is a good idea to take great, inspiring content from social media and give it exposure in an email, especially customer generated content which people will trust much more than content that comes from your brand.