Important Social Media Facts and Statistics You Should Know in 2014

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There was a tipping point last year that has major implications for business and brands. It will impact publishing and marketing strategies and tactics in the future. One of the worlds biggest music stars ignored the traditional mass media product launching process. She bypassed the “normal” mass media release of a radio campaign, multiple TV appearances and retail and consumer brand promotions. Instead she announced it on Instagram to her 8 million followers with the word “Surprise” and proceeded to launch the 14 songs and accompanying 17 videos on iTunes. It was a success and it exceeded the album downloads of the previous album which had used the traditional marketing model. Its a trend that is not going away anytime soon. Build your own networks now! Businesses who are relentless in building a following on social media are in fact creating their own publishing platforms, growing their marketing channels and content distribution networks. It is a digital asset that grows every year. Over time it can can provide huge leverage and marketing independence if done right. So with that in mind let’s have a look at where the major social media networks are up to at the start of 2014. Social web demographics Social media is a blur of tweets, shares and content. No longer is it just used by the young and the restless. It is global and embedded in every corner of the web. So some questions. Which age groups are using social media, what countries are big Pinterest, Instagram, LinkedIn, YouTube, Tumblr, Vine, Slideshare users and what percentage are using mobile to access social media? This is the who and the where of social media users. 72% of all internet users are now active on social media 18-29 year olds have an 89% usage The 30-49 bracket sits at 72% 60 percent of 50 to 60 year olds are active on social media In the 65 plus bracket, 43% are using social media Time spent on Facebook per hour spent online by country. Here are the top three. USA citizens get the top gong at 16% followed by the Aussies at 14 minutes and the Brits at 13 minutes. 71% of users access social media from a mobile device. The paradigm of social media only being used by the younger generation should be put to rest now. Facebook Facebook is still the biggest kid on the block, but there are some pundits predicting that by 2016 Google+ will surpass Facebook on “social sharing”. Here are some of the latest figures to mull over. There are now over 1.15 billion Facebook users One million web pages are accessed using the “Login with Facebook” feature 23 percent of Facebook users login at least 5 times per day 47% of Americans say Facebook is their #1 influencer of purchases 70% of marketers used Facebook to gain new customers Google+ Prying the numbers out of Google for Google+ has always been a challenge. A bit like getting a date with the prettiest girl in the class. Not impossible but it doesn’t happen very often. So what are the latest numbers? There are now over 1 billion with Google+ enabled accounts It has reached 359 million monthly active users Google+ is growing at 33% per annum. The 45 to 54 year old bracket increased its usage on Google+ by 56% since 2012 When you consider that Google+ has only been around for less than three years, then it is a success on many levels. So Google must be happy with with its investment, which is north of $500 million that it initially invested in Google+ Twitter Twitter has to be taken seriously. Last year it took off its short pants and become a public company. So what is happening in the Twittersphere? There are now over 550 million registered users 34% of marketers use Twitter to successfully generate leads Twitter was the fastest growing network with a 44% growth from 2012-2013 215 million monthly active users Twitter has also made some changes in the last few months that has made it more visual and engaging. Business should no longer be ignoring the 140 character pip squeak. The others We haven’t mentioned some important social media channels. These include. Pinterest, Instagram, LinkedIn, YouTube, Tumblr, Vine, Slideshare and many others. This year expect the visual social media networks to hit more home runs. Keep an eye on these two: Pinterest with 20 million active monthly users Instagram with 150 million active monthly users. Here is an Infographic from Search Engine Journal that provides a visual medium for the social media facts and statistics you should know in 2014. Social Media Facts and statistics you need to know

Social Media Facts and statistics you need to know

Social Media Marketing Trends in 2014: The 10 Biggist Predictions

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 Social Media Marketing Trends in 2014: The 10 Biggist Predictions

The 10 Big Social Media Marketing Trends in 2014

The age of innocence is over. Social media is moving from adolescence to post pubescent, facial hair growing adulthood.

In 2008 when I started on Facebook and Twitter it was fun, frivolous and social. Social media was unencumbered by the past, was encouraged by the future and treated as a toy by the big end of town. Automation was frowned upon and yelled down.

Today the legacy players in technology,  IBM, Oracle and Adobe  amongst others have built and are evolving “Enterprise Class” social media marketing platforms and infrastructure. Facebook and Twitter have become public companies and social startups are not just seen as the playthings of geeks.

It’s become serious business.

So what’s this mean to you?

It means many things and will impact at various levels and intensity across business, marketing and publishing. It will affect your planning, how you resource and even your corporate culture.

The game is still changing and you will need to continue or even start to adapt and evolve.  The old analog paradigms of print and mass media marketing and publishing are being pushed and pummelled. They are being held more accountable and measurable.

Social media maturity means implementing processes and platforms. Boring at times but efficient.

So what are the emerging social media marketing trends in 2014?

#1. Pay to play

Facebook likes were the start and the finish of Facebook marketing. Obtain 100,000 likes and you could reach a big crowd. Facebook becoming public means the shareholders want a return. That means that free reach is diminishing and paying for it is almost becoming the necessary evil.

Twitter has developed self serve ads like Facebook over the last 12 months in the USA and is now rolling it out into the UK and beyond. Yes, even Pinterest’s first promoted pins and advertising went live in October 2013.

It is becoming pay to play on social. The free lunch is much looking a touch smaller.

#2. Planning becomes a necessary evil

No longer is it enough to say that you do social media marketing because you have a Facebook and Twitter page. The increasing complexity means you need a strategic social media marketing plan. This means  defining your goals, audience and allocating a budget and appropriate resources just for starters.

It’s now time to write that social media marketing strategy.

#3. Brands out-publish traditional publishers

Social media has given us the power, platforms and world reaching networks to all become publishers. Innovative and creative brands and businesses are realizing that social media and content publishing are synergistic cousins and cohorts. Create multimedia content and share it on social networks and you start global conversations.

Brands such as Red BullGeneral Electric and Lorna Jane are becoming media companies and publishers with powerful results. Red Bull even has its own media company with nearly 150 employees. The humble blog  is leaving its training wheels in the shed. Content is now where it’s at. Mass media is starting to struggle to compete with the amplification and viral velocity of  social content driven by the crowd. Octoly discovered that 99% of brand conversations on YouTube are created by fans and followers.

Crowd sourced marketing is now becoming the norm rather than an afterthought.

#4.Visual social takes center stage

Visual social content  is now a serious contender in social media marketing due to the convergence of a few factors.

  • The rapid market penetration of smart phones and tablets
  • The widespread availability of high speed wireless networks
  • The decreased cost of data that makes high definition uploads cost effective
  • The emergence of focused visual media social networks such as Pinterest, Vine and Instagram

Add the emergence of visual content marketing platforms such as Shuttlerock and it’s a trend that is helping companies drive brand awareness and sales.

#5. Social mobile is now mandatory

The rise of mobiles and their almost universal acceptance and use means that optimizing your social content for mobile is vital. This runs on a few levels.

This includes:

  • Make sure your blog is viewable on mobile devices by using responsive WordPress templates
  • Visual content such as images and video needs to be made easy to view on smart phones and tablets

12 months ago it was a nice to have but is now becoming essential.

#6. Social media automation is no longer a dirty word

Automation used to be a dirty word on social but doing “social at scale” means that you have no choice. New emerging startups such as Sprinklr are helping brands do social and digital marketing efficiently. Traditional technology companies such as Adobe, IBM, Oracle and Salesforce are acquiring and integrating Enterprise class social media infrastructure into their product offerings.

This trend is also seeing the maturing of previously free platforms such a Hootsuite to grow up and offer platforms that offer a solution and one portal for your social media marketing.

#7. Wearable social takes big baby steps

Google glass is offering the promise of  doing social at the blink of an eye and with the movement of lips. 2014 will see the emergence of wearable technology that takes social out of your hand and onto your wrist and face. Samsung is also in the game with other startups trying to get a position on the starting line. The other vendor to watch here is Apple. Will they or won’t they play?

The two other important questions on this trend are, “what will be the adoption rate?” and “what will be its impact for social media marketers?” Look forward to reviewing the numbers in 2015.

#8. Google+ starts moving content

Facebook’s necessity of monetizing its social network to appease shareholders and become a sustainable business could be creating an interesting tangential sideshow. It could be pushing users into Google’s arms by using Google+. Google plus is not a source of revenue and doesn’t need to make money. It is helping feed the search beast’s golden search goose called “Google Adwords”

With over half a billion user and growing it is now becoming a vital cog in SEO, social media marketing and content moving. My blog has seen an increase of over 300% in content amplification on Google+.

Google  plus needs to be on your social media event horizon.

#9.  The increasing authority of online influencers

Klout and Kred were two of the first movers to allocate online influencers some credibility. This was at first seen as imagined rather than true and authentic. As online influencers in their niches have grown tribes and followers on social networks brands are starting to come out to play.

Brands have done this in the past on traditional media and that is why mass media influencers such as Tiger Woods is sponsored by Nike.  This is starting to happen on social media. The question isn’t “should we?” It is more about  ”how can we?

The power of the social micro niche influencer on a global scale is now becoming evident and real. Expect to see this trend become more visible in 2014.

#10. Brands start ignoring mass media in larger numbers

The first inkling of this was seen when Beyonce launched a new album in December last year. She ignored the traditional mass media release of a radio campaign, multiple TV appearances and retail and consumer brand promotions. Instead she announced it on Instagram to her 8 million followers with the word “Surprise” and proceeded to launch the 14 songs and accompanying 17 videos on iTunes.

A success?

The unofficial numbers are said to be 365,000 album downloads on the first day and 1.2 million tweets in 12 hours. Beyonce has her own distribution network and its called “social media”. The power of  her fans and crowd sourced marketing is now apparent to all. An interesting question here is “does she need traditional mass media?”

Expect to see to see more of this in 2014.

Read more at http://www.jeffbullas.com/2014/01/07/the-10-big-social-media-marketing-trends-in-2014/#1ygT3tbh4RErQ7z9.99

It is all about Branding: 10 Reasons to Not Roll Your Eyes at Lady Gaga’s ARTPOP

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English: Lady Gaga performing live on The Mons...

English: Lady Gaga performing live on The Monster Ball Tour at Madison Square Garden in February (Photo credit: Wikipedia)

English: Gaga performing "Glitter and Gre...

English: Gaga performing “Glitter and Grease” (Photo credit: Wikipedia)

English: Lady Gaga performing "The Fame&q...

English: Lady Gaga performing “The Fame” on the revamped Monster Ball show. Magyar: Lady Gaga a The Fame előadása közben a The Monster Ball Tour világ körüli változatán. (Photo credit: Wikipedia)

Sgt. Pepper's Lonely Hearts Club Band on the Road

Sgt. Pepper’s Lonely Hearts Club Band on the Road (Photo credit: Wikipedia)

Lady Gaga - Artpop

Lady Gaga – Artpop (Photo credit: AlexKormisPS (ALM))

English: Lady Gaga performing "Monster&qu...

English: Lady Gaga performing “Monster” on the revamped Monster Ball show. Magyar: Lady Gaga a Monster-t énekli a megújított The Monster Ball turnén. (Photo credit: Wikipedia)

English: Lady Gaga performing on the Fame Ball...

English: Lady Gaga performing on the Fame Ball tour in Minneapolis, MN at the Fine Line Music Café. Remastered with Photoshop. (Photo credit: Wikipedia)

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10 Reasons to Not Roll Your Eyes at Lady Gaga’s ARTPOP

Posted: 11/17/2013 3:56 pm
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By Ericka Welch

When you’re the biggest star in the world, it’s hard to keep people interested. When the challenges of your day include asking Cher to hold your meat purse and arriving to the Grammys in an egg (let’s not even talk about Gaga in Space), it’s even harder to avoid the kinds of jaded criticism Lady Gaga has attracted since her muffin-bluffin’ debut. Lady Gaga has everything to lose with ARTPOP, as the favorable media coverage about her has dwindled amongst Madonna shade, toke-related weight gain, broken hips, Katy Perry rivalry, and a general public perception of being over her “reductive gimmick.” While it certainly would’ve been easier to go the Prism route, Gaga accepts that she is going to alienate much of the Top 40 crowd by focusing on the ART and the POP. Really: how many people have conversational knowledge of Jeff Koons and have experienced the addictive thrill of performing for a sold out Madison Square Garden? ARTPOP is Gaga’s point of ultimate trans-genre superstardom and bizarreness; it’s her Sgt. Pepper’s Lonely Hearts Club Band, her Mechanical Animals. Her ARTPOP could mean anything.

Gaga begins the album off strong with “Aura,” the somewhat controversial song originally titled “Burqa.” The song on leaked on the internet in August, when Gaga was still coming out of her Twitter exile and it shows. Lyrics like “Enigma popstar is fun, she wear burqa for fashion” directly address the album’s central theme of displacing meaning. By situating the song as ARTPOP‘s first track, she addresses the inevitable scrutiny she faces and reminds the listener that much of Lady Gaga is an aura. The burqa in the song, appropriative but certainly not meant as a pastiche, acts as Gaga’s covering from the scruples of those who aim to strip her naked by digging too deeply into her personal life and her music. Gaga hides “behind the aura” to separate Lady Gaga the concept, the “enigma popstar” the news media hopes to martyr, from Lady Gaga the woman.

With its nonsensical planetary lyrics (“Aphrodite lady seashell bikini garden panty”) and ’70s-esque synth-packed beat, “Venus” may or may not be Lady Gaga’s demo for the new Sailor Moon theme song. The back-to-basics Gaga certainly isn’t presenting ARTPOP‘s Derrida-inspired multiple meanings philosophy by any means with the track, but its simple-as-pie funk-tastic composition brings to mind tracks on The Fame. Lyrics like “Mercury, Venus, Uranus – Don’t you know my ass is famous!?” show that the creator of what NME Magazine called “the most pretentious album ever” still has a sense of humor.

2013-11-14-ladygagaartpopJEFFKOONS.jpg
(ARTPOP album artwork via Jeff Koons)

“G.U.Y.” (or “Girl Under You”) is beyond lyrically engaging, acting both as a “power-bottom anthem” and a gender obfuscation opus dripping with sticky sex. Contributing toARTPOP‘s overwhelming sense of personal satisfaction on Gaga’s part, sometimes resulting in a jarring glass wall for the listener, Gaga’s pop chops shine in this jam because her own confidence radiates. She asserts, “I don’t need to be on top to know I’m wanted, ’cause I’m strong enough to know the truth.” It addresses her satisfaction in her current romantic relationship, but the lyric could easily be applied to her superstardom; when Gaga didn’t immediately hit number one on the iTunes chart with “Applause,” detractors rushed to call it an ARTFLOP. “G.U.Y.” shows that Gaga is still one of the smartest musicians in the pop industry, infusing an addictive beat with a smart feminist philosophy.

In “Jewels & Drugs,” Gaga focuses the addictive nature of The Fame, likening it to the allure of, well, jewels and drugs. A precursor to “Applause,” Gaga elaborates on similar themes when she croons, “I admit that my habit’s expensive and you may find it quite offensive. But I won’t die at the hands of another.” Though the song doesn’t always pull of its trap music conceit (Too Short’s “I’m high as hell, tryna have some fuckin’ fun” is worthy of more than a few groans), it certainly doesn’t feel out of place with the rest of ARTPOP’sR&B vibes. It could certainly be worse; both “Cake Like Lady Gaga” and “Dark Horse” are two worse options in different ways. Seriously, T.I. will always be a better score than Juicy J.

“Do What U Want” is an absolutely funky treat of a song that would lose none of its Oizo-esque appeal if it were manufactured solely for the purpose of a Beats by Dre commercial. Emphatically shouting “You can’t stop my voice ’cause you don’t own my life,” Mother Monster seems to be channeling a place of pain last seen in her iTunes Festival performance of “Swine,” providing a powerful, albeit somewhat troubling, anthem for survivors of sexual abuse while continuing the chronicling of her battles with the Fame Monster. The inclusion of R. Kelly crooning “Do what I want with your body” is positively inviting the subtext surrounding the partly-consensual tone of the song, but you better know Kelly “don’t give a fuck.” The lyrics “Write what you want/Say what you want about me” compounded with the bootylicious single cover serve as a lethal cocktail to her critics: kiss my ass.

LADY GAGA – Swinefest 2013 (iTunes Festival 09.01.13) from Videodrome Discothèque onVimeo.
The title track may be its least interesting musically and its most pretentious. Gaga embraces the enigma popstar label in “ARTPOP,” telling the listeners to “Come to me with all your subtext and fantasy.” Self-aware, Gaga keeps playing off of her public criticism as a shameless self-promoter (Born This Way and Farmville, for instance), noting “I try to sell myself, but I am really laughing because I just want the music not the bling.” As ARTPOP is the embodiment of the album’s concept and, therefore, chocked full of the drug-addled non-sequiturs Gaga’s been tweeting since Born This Way. Like a mad scientist trying to create life, Gaga’s experiment to fuse ART and POP sometimes results in overly ambitious deformities with six legs.

If the “Swinefest” iTunes Festival performance of “Swine” was heartbreaking, the hypnotically in-your-face nature of the album version of the song is its vindication. When Perez Hilton tweeted a link to an article purporting he was the subject of this biting jam, it was easy to assume he was flattering himself. With lyrics like, “You’re just a pig inside a human body. Squealer, squealer, squeal out. You’re so disgusting,” it’s not actually such an unbelievable jump. Regardless of the song’s subject, lyrics like “Maybe I should have a little more just to stay out of my mind” betray a sense of sadness that lies just behind the aura.

“Mary Jane Holland” is easily the song the most atmospheric song on the album, shoving a joint in one hand and pulling the other through the “mad-magical” Red Light District of Amsterdam. Gaga snatches off the platinum weave when she and Mary Jane rendezvous, singing “Lady of the ‘Dam won’t be a slave to the blonde or the culture of the popular.” Free as her hair, Gaga elaborates on the special kind of liberty she feels when she transforms into Smoky Gaga: “The grass heats up my insides and my brunette starts to sprout.” As someone whose hair is iconic not for a certain style or color but for the sheer breadth and variety of forms it takes, Gaga going back to Stefani Germanotta brown is perhaps the greatest way in which ARTPOP serves to destroy the image of Gaga so carefully crafted.

Though powerful on its own, the power of “Dope” really comes from the dissonance between its new grating, unintuitive lyrics and the original overly-saccharine “I Wanna Be With You.” The original song, a sweet but boring ode to the pull of the road and the desire for the kind of love someone like Lady Gaga could never have, goes “You lift me up when I feel strong.” The new, vocally affected version is: “Oh, I’ll hate myself until I die.” Even though the lyrics, when placed side by side, read like the manic-depressive highs and lows of an undiagnosed bipolar teenager, each song has its own purpose. “Dope” works as ARTPOP’s “You & I,” an affected and alienating ballad that envelopes the listener in the emotion of the piece.

Perhaps what makes ARTPOP so satisfying is the kind of self-referential (“I don’t speak German, but I try), celebratory toast that “Gypsy” makes so well, with Gaga Springsteen and Jo Calderone clinking glasses of Johnnie Walker. Gaga handles the wanderlust the song mourns rather well, approaching the bitter-sweetness of a crossroads in her relationship with “Like Dorothy on a yellow brick, hope my ruby shoes get me there quick.” Even with the looming sense of loss, Gaga can’t be sad when she sees all the stamps on her passport and realizes that she has the whole world in front of her. Looking to her Little Monsters across the world, Gaga almost reads off a tour itinerary during the song’s outro: “Russia, U.K., Paris. I’m Italian, Asian konpai.” After the album’s emotional low of “Dope” and the somewhat deluded, pitiful nature of “Mary Jane Holland,” ARTPOP needed a “Gypsy” to send it home in time for the applause.

Does ARTPOP shake off the pretention Gaga has worked so hard to dust herself in these last few years? No. But does Gaga come like a phoenix from the ashes, soaking up the applause (and the occasional “yass!”)? Absolutely.

Check out the lyrics for ARTPOP on Rock Genius:

Lady Gaga – Aura Lyrics
Lady Gaga – Venus Lyrics
Lady Gaga – G.U.Y. (Girl Under You) Lyrics
Lady Gaga – Sexxx Dreams Lyrics
Lady Gaga – Jewels & Drugs Lyrics
Lady Gaga – MANiCURE Lyrics
Lady Gaga – Do What U Want Lyrics
Lady Gaga – ARTPOP Lyrics Lady Gaga – Swine Lyrics
Lady Gaga – Donatella Lyrics
Lady Gaga – Fashion! Lyrics Lady Gaga – Mary Jane Holland Lyrics
Lady Gaga – Dope Lyrics
Lady Gaga – Gypsy Lyrics Lady Gaga – Applause Lyrics

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