The Explosion In Local-Mobile Data Is Rewriting The Rules For Marketers

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market 1 (Photo credit: tim caynes)

The Marketing Metrics Continuum provides a fra...

The Marketing Metrics Continuum provides a framework for how to categorize metrics from the tactical to strategic. (Photo credit: Wikipedia)

English: A business ideally is continually see...

English: A business ideally is continually seeking feedback from customers: are the products helpful? are their needs being met? Constructive criticism helps marketers adjust offerings to meet customer needs. Source of diagram: here (see public domain declaration at top). Questions: write me at my Wikipedia talk page (Photo credit: Wikipedia)

The Explosion In Local-Mobile Data Is Rewriting The Rules For Marketers

BII

The check in is on the way out. But apps that use mobile location data are only becoming more popular.

Providing a useful service that encourages data sharing is the key to a successful location-based strategy. It is also the formula for creating a valuable, ad-supported app, as marketers seek information to power hyper-personalized, targeted campaigns.

In a new report from BI Intelligence, we look at how location-based services have changed, what services are doing the best job of enticing users to share their location data, and other data like preferences and habits, and how marketers can then take that information and put it to use for hyper-targeted campaigns.

Here are some of the report’s key findings:

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In full, the report:

Read more: http://www.businessinsider.com/location-tech-powers-new-mobile-industry-2013-11#ixzz2lEOuXhKU

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