Important Social Media Facts and Statistics You Should Know in 2014

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There was a tipping point last year that has major implications for business and brands. It will impact publishing and marketing strategies and tactics in the future. One of the worlds biggest music stars ignored the traditional mass media product launching process. She bypassed the “normal” mass media release of a radio campaign, multiple TV appearances and retail and consumer brand promotions. Instead she announced it on Instagram to her 8 million followers with the word “Surprise” and proceeded to launch the 14 songs and accompanying 17 videos on iTunes. It was a success and it exceeded the album downloads of the previous album which had used the traditional marketing model. Its a trend that is not going away anytime soon. Build your own networks now! Businesses who are relentless in building a following on social media are in fact creating their own publishing platforms, growing their marketing channels and content distribution networks. It is a digital asset that grows every year. Over time it can can provide huge leverage and marketing independence if done right. So with that in mind let’s have a look at where the major social media networks are up to at the start of 2014. Social web demographics Social media is a blur of tweets, shares and content. No longer is it just used by the young and the restless. It is global and embedded in every corner of the web. So some questions. Which age groups are using social media, what countries are big Pinterest, Instagram, LinkedIn, YouTube, Tumblr, Vine, Slideshare users and what percentage are using mobile to access social media? This is the who and the where of social media users. 72% of all internet users are now active on social media 18-29 year olds have an 89% usage The 30-49 bracket sits at 72% 60 percent of 50 to 60 year olds are active on social media In the 65 plus bracket, 43% are using social media Time spent on Facebook per hour spent online by country. Here are the top three. USA citizens get the top gong at 16% followed by the Aussies at 14 minutes and the Brits at 13 minutes. 71% of users access social media from a mobile device. The paradigm of social media only being used by the younger generation should be put to rest now. Facebook Facebook is still the biggest kid on the block, but there are some pundits predicting that by 2016 Google+ will surpass Facebook on “social sharing”. Here are some of the latest figures to mull over. There are now over 1.15 billion Facebook users One million web pages are accessed using the “Login with Facebook” feature 23 percent of Facebook users login at least 5 times per day 47% of Americans say Facebook is their #1 influencer of purchases 70% of marketers used Facebook to gain new customers Google+ Prying the numbers out of Google for Google+ has always been a challenge. A bit like getting a date with the prettiest girl in the class. Not impossible but it doesn’t happen very often. So what are the latest numbers? There are now over 1 billion with Google+ enabled accounts It has reached 359 million monthly active users Google+ is growing at 33% per annum. The 45 to 54 year old bracket increased its usage on Google+ by 56% since 2012 When you consider that Google+ has only been around for less than three years, then it is a success on many levels. So Google must be happy with with its investment, which is north of $500 million that it initially invested in Google+ Twitter Twitter has to be taken seriously. Last year it took off its short pants and become a public company. So what is happening in the Twittersphere? There are now over 550 million registered users 34% of marketers use Twitter to successfully generate leads Twitter was the fastest growing network with a 44% growth from 2012-2013 215 million monthly active users Twitter has also made some changes in the last few months that has made it more visual and engaging. Business should no longer be ignoring the 140 character pip squeak. The others We haven’t mentioned some important social media channels. These include. Pinterest, Instagram, LinkedIn, YouTube, Tumblr, Vine, Slideshare and many others. This year expect the visual social media networks to hit more home runs. Keep an eye on these two: Pinterest with 20 million active monthly users Instagram with 150 million active monthly users. Here is an Infographic from Search Engine Journal that provides a visual medium for the social media facts and statistics you should know in 2014. Social Media Facts and statistics you need to know

Social Media Facts and statistics you need to know

10 surprising social media statistics that might make you rethink your social strategy

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10 surprising social media statistics that might make you rethink your social strategy

 
 

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Social media is changing faster than ever, as if that wasn’t something everyone already knew!

If you’re managing social media for your business, it might be useful to know about some of the most surprising social media statistics this year. Here are ten that might make you rethink the way you’re approaching social media.

1. The fastest growing demographic on Twitter is the 55–64 year age bracket.

  • This demographic has grown 79% since 2012.
  • The 45–54 year age bracket is the fastest growing demographic on both Facebook and Google+.
  • For Facebook, this group has jumped 46%.
  • For Google+, 56%.

Those are impressive numbers against the prevailing idea that social media is ‘just for teenagers.’ It certainly points to the importance of having a solid social media strategy if these age brackets fit into your target demographic.

Rethink it: Keep older users in mind when using social media, particularly on these three platforms. Our age makes a difference to our taste and interests, so if you’re focusing on younger users with the content you post, you could be missing an important demographic.

2. 189 million of Facebook’s users are ‘mobile only’

Not only does Facebook have millions of users who don’t access it from a desktop or laptop, butmobile use generates 30% of Facebook’s ad revenue as well. This is a 7% increase from the end of 2012 already.

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Rethink it: There are probably more users accessing Facebook from mobile devices than you thought. It’s worth considering how your content displays on mobile devices and smaller screens before posting it, particularly if your target market is full of mobile users. Of course, make sure to make sharing to social media from mobile more straight forward.

3. YouTube reaches more U.S. adults aged 18–34 than any cable network

Did you think TV was the best way to reach the masses? Well if you’re after 18–34 year olds in the U.S., you’ll have more luck reaching them through YouTube. Of course, one video won’t necessarily reach more viewers than a cable network could, but utilizing a platform with such a wide user base makes a lot of sense.

Rethink it: If you’ve been putting off adding video to your strategy, now’s the time to give it a go. You could start small with simple five minutes videos explaining what your company does or introducing your team.

4. Every second 2 new members join LinkedIn

LinkedIn, the social network for professionals, continues to grow every second. From groups to blogs to job listings, this platform is a rich source of information and conversation for professionals who want to connect to others in their industry.

Rethink it: LinkedIn is definitely worth paying attention to. In particular, this is a place where you may want to focus more on new users. Making your group or community a great source of information and a newbie-friendly space can help you to make the most out of the growing userbase.

Make sure you share consistently to your LinkedIn company page and profile by for example scheduling your posts.

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5. Social Media has overtaken porn as the #1 activity on the Web

We all knew social media was popular, but this popular? Apparently it’s the most common thing we do online. So next time you find yourself watching Kitten vs. Watermelon videos on Facebook, you can at least console yourself with the fact that the majority of people online right now are doing something similar.

Social media carries more weight than ever. It’s clearly not a fad, or a phase. It continues to grow as a habit, and new platforms continue to appear and develop.

Rethink it: Putting time and effort into your social media strategy clearly makes sense in light of these stats. If you weren’t already serious about social media, you might want to give it a bit more of your time now.

6. LinkedIn has a lower percentage of active users than Pinterest, Google+, Twitter and Facebook

Although LinkedIn is gathering new users at a fast rate, the number of active users is lower than most of the biggest social networks around. So more people are signing up, but they’re not participating. This means you’re probably not going to have as good a response with participatory content on LinkedIn, like contests or polls, as you might on Facebook or Twitter.

Rethink it: If you’re hoping to get people involved, think about which platforms are best for that. Looking at the latest Twitter statistics and Facebook statistics, these platforms might be a better place for your contest or survey, while passive content like blog posts or slide decks might be just right for your LinkedIn audience.

7. 93% of marketers use social media for business

Only 7% of marketers say they don’t use social media for their business. That means there are lots of people out there getting involved and managing a social media strategy. It’s becoming more common to include social media as part of an overall marketing budget or strategy, as opposed to when it was the outlier that no one wanted to spend time or money on.

Rethink it: If you’re struggling to make your strategy work, or you just want some advice, you don’t have to go it alone. If 93% of marketers are using social media for business, you can probably find someone to give you a hand. Plus, there are lots of blogs, videos and slide decks around to help you out. Be sure to find the right social media management tool for you to stay on top of everything.

8. 25% of smartphone owners ages 18–44 say they can’t recall the last time their smartphone wasn’t next to them

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It’s pretty clear that mobile is a growing space that we need to pay attention to. And we’ve all heard the cliché of smartphone owners who don’t want to let go of their phones, even for five minutes. Well, apparently that’s not too far from the truth. If 25% of people aged 18–44 can’t remember not having their phone with them, there are probably very few times when they’re not connected to the web in some way.

Rethink it: While you can reach people almost anytime, since they have their smartphones with them almost always, this also means you can interrupt pretty much any part of their lives. Don’t forget that having a phone in your pocket all the time isn’t the same as being available all the time.

9. Even though 62% of marketers blog or plan to blog in 2013, only 9% of US marketing companies employ a full-time blogger

Blogging is clearly a big focus for marketers who want to take advantage of social media and content marketing. This is great, because blogging for your business has lots of advantages: you can control your company blog, you can set the tone and use it to market your product, share company news or provide interesting information for your customers. With only 9% of marketing companies hiring bloggers full-time, however, the pressure to produce high-quality content consistently will be a lot higher.

What a lot of people struggle here is how to write the best headlines for your articles, when the best time is to publish posts and lots of other blogging questions that arise when people are starting out.

(Of course, not all marketers work at marketing companies, but the stats are still interesting—how many companies in any industry can afford to hire—or already have—a full-time blogger?)

Rethink it: If you don’t have (or can’t afford) a full-time blogger for your business, be aware that having a content strategy that requires consistently posting on your blog will mean a lot of work for your marketing team and/or other team members in your company to keep up that volume. This can work, it’s just important to realize how big a task it is to run with a full-time content strategy without a full-time content creator.

10. 25% of Facebook users don’t bother with privacy settings

We’ve seen a lot of news about social media companies and privacy. Facebook itself has been in the news several times over privacy issues, Instagram users recently got in a kerfuffle over changing their terms of service, and the recent NSA news has seen people become more conscious of their privacy online.

But despite these high-profile cases of security-conscious users pushing back against social networks and web services, Velocity Digital reports that 25% of Facebook users don’t even look at their privacy settings.

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Rethink it: Assuming that all of your customers are thinking along the same lines could be a big mistake. Especially if you’re basing that on what you’ve heard or read in the tech news. Remember that your customers might have very different priorities than what you expect.

Your social media strategy really comes down to what your goals are, and who your target customers are, but it doesn’t hurt to pay attention to the trends happening across the web. Hopefully, these stats will help you to identify trends that will affect your strategy and adjust accordingly.

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The Planet’s 24 Largest Social Media Sites, And Where Their Next Wave Of Growth Will Come From

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The Planet’s 24 Largest Social Media Sites, And Where Their Next Wave Of Growth Will Come From

COOPER SMITH NOV. 26, 2013, 1:33 PM 22,375 11
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BII top global social properties

BI Intelligence

 

Social media transcends geography, and the sheer scale and diversity of audiences on the sites makes them tremendously important.

 

It’s no longer all about Facebook. Instead, users in some of the biggest countries are gravitating to regional sites. Others are heading en masse to U.S.-based networks, meaning that some of the largest social sites are global communities first and foremost.

In a new report from BI Intelligence, we compare the world’s largest social networks in two ways. First, we evaluate the biggest properties side-by-side in terms of total audience size. Then we analyze the markets where each has the most growth potential, and their demographics in terms of country-of-origin.

Here are 10 of the most surprising facts from our first annual global media census:

Access The Full Report And All Our Social Media Data By Signing Up For A Free Trial Today>>

In full, the report:

Read more: http://www.businessinsider.com/a-global-social-media-census-2013-10#ixzz2lqWkmdFg

An Insider’s Guide to Social Contest Platforms

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An Insider’s Guide to Social Contest Platforms


One of the best ways for brands to garner visibility on the social Web is with promotions like contests and sweepstakes. The rules and regulations of social networks, however, can turn this fun task into a rather large headache. For instance, Pinterest recently announced updates to its Acceptable Use Policy that put numerous restrictions on brands running contests and sweepstakes on the image-based social network. One of the rules prohibits brands from running contests that require participants to Pin from a specific selection, like a website or a list of pins. Conversely, brands on Facebook cannot ask their audience to share promotions on personal Timelines (including their own) as a way to enter a contest. That being said, staying compliant with social network rules is actually just the tip of the iceberg. Brands must also take into consideration how they will track contest entries, host contest terms and conditions and announce winners. Luckily, there are a variety of platforms on the ‘Net that can ease the social promotion process – helping brands with everything from the content landing page to their marketing. Learn more about these platforms and their features below:


Wishpond

Supports Contests On: Facebook+ Brands can run a variety of social promotions via Wishpond’s Contest Apps on their Facebook Pages, including contests for Pinterest and Instagram. This means, for example, that brands can create a Pin-to-Win contest that is actually hosted on Facebook. Aside from multi-channel contests, it is important to note that Wishpond’s robust Contest Apps are compatible with mobile devices, are compliant with Facebook guidelines, can be embedded on websites, enable brands to collect email addresses from participants and can even require participants to Like a page in order to enter a contest.


Piqora

Supports Contests On: Pinterest and Instagram Piquora supports contests and sweepstakes on image-based social networks Pinterest and Instagram. With Pinterest, brands can see which pins are most engaging, as well as view all participants and their eligibility in a single dashboard. The platform supports a variety of promotion types and provides templates so users can customize their contest landing pages. Brands can also launch Instagram hashtag contests with Piqora, which can help users grow their community and get discovered on the social network. Additionally, marketers can create customizable mobile-friendly landing pages for their Instagram contests and can monitor participation through an automated tracking dashboard.


Votigo

Supports Contests On: Facebook, Twitter, Vine, YouTube, Instagram, Pinterest The Votigo social marketing platform supports contests on most of the ’Net’s most popular social networks. Brands can leverage the platform to launch integrated Twitter, Facebook and Instagram contests, YouTube video contests, custom Instagram promotions and more. By integrating multiple channels into social promotions, brands can maximum their exposure and engagement.


Statigram

Supports Contests On: Instagram Brands can grow their Instagram following by launching photo contests through Statigram. In order to launch a contest with this platform, brands simply need to fill out a form and upload their Terms & Conditions. Then, the contest is promoted in Statigram’s contest directory and can be intertwined into a brand’s Facebook Page. Brands also have the ability to moderate contest entries, monitor contest performance and can announce winners and prizes on their contest page.


ShortStack

Supports Contests On: Facebook ShortStack enables brands to create apps for Facebook contests, promotions and sweepstakes. Through the platform, brands can store entry data, implement voting and entry restrictions, as well as allow fans to enter promotions via their Instagram feed. Moreover, brands can also launch user-generated contests, where fans upload videos and photos to be voted on.


These are far from the only platforms that brands can leverage to launch contests. Has your brand found success with a different platform? Let us know in the Comments Section below.

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3 COMMENTS

DennisR 11-20-2013 9:39 PM Great article. Keep it up. I would like to share another product. The <a href=”http://www.360photocontest.com”>360 Photo contest</a> online software solution has been helping non-profit organizations raise money and engage their market in an easy-to-use online photo contest since 2005. As a leading Donate to Vote solution, the solution has helped Orvis, HSUS and hundreds of others raise nearly $3 million in donations for their non-profit organizations.

Lisa Kaslyn, Prosper Communications 11-20-2013 10:14 PM Perfect timing!  I was just agonizing over putting together a Pinterest contest without stepping on a landmine — thanks so much for the great resources.  Keep them coming!

DennisR 11-20-2013 10:15 PM Sorry for the bad html link. Pls disregard previous post. Great article. Keep it up. I would like to share another product. The 360 Photo contest [http://www.360photocontest.com] online software solution has been helping non-profit organizations raise money and engage their market in an easy-to-use online photo contest since 2005. As a leading Donate to Vote solution, the solution has helped Orvis, HSUS and hundreds of others raise nearly $3 million in donations for their non-profit organizations.